Qualiteg at CEATEC 2026: Exhibition Report

Qualiteg's four days at CEATEC 2026 (Makuhari Messe, October 13 to 16, booth 4H339), day by day: official daily visitor counts, 20 to 30 percent international visitors on Day 1, the first public showing of ANNNA REAL, a packed final day with returning visitors, and twice as many business meetings.

Qualiteg at CEATEC 2026: Exhibition Report

Hello! From Tuesday, October 13 to Friday, October 16, 2026, Qualiteg exhibited for four days at CEATEC 2026, held at Makuhari Messe.

This was our second year in a row, following CEATEC 2025. (Last year's show is covered in our CEATEC 2025 Exhibition Report, and this year's preview is in this article.)

According to the organizer, registered attendance over the four days of CEATEC 2026 reached 112,373, up from 98,884 last year.

Our booth also welcomed more visitors than last year, and the number of business meetings doubled.

In this report we look back on the show in order, from setup day to the final day.

We also include the official daily visitor counts, which we hope will be useful to anyone exhibiting next year (and to ourselves, as a memo for next time).

Contents

1. CEATEC 2026 Exhibit Overview

CEATEC 2026 is a comprehensive technology exhibition organized by the Japan Electronics and Information Technology Industries Association (JEITA).

This year's theme was "Transformation: Companies, industries, and society are changing."

A total of 821 companies and organizations from Japan and abroad exhibited, and the show was held jointly with the Japan Automobile Manufacturers Association's "Japan Mobility Show Bizweek 2026."

Our booth was 4H339, in the Next Generation Park area of Hall 4.

The centerpiece of our exhibit was the latest version of MotionVox®, our AI avatar video generation service. Enter a script, choose an avatar and a voice, and you get a video of a lifelike avatar speaking with natural expressions, with no filming, no appearing on camera, and no voice recording.

And on the third day, we unveiled ANNNA REAL, our real-time conversational AI human service, for the first time. More on that later.

ANNNA REAL, our real-time AI human service, shown in public for the first time
ItemDetails
DatesTuesday, October 13 to Friday, October 16, 2026, 10:00 to 17:00
VenueMakuhari Messe
BoothHall 4, Next Generation Park, 4H339
ExhibitsMotionVox® (AI avatar video generation), ANNNA REAL (real-time AI human, preview release)
Total registered attendance112,373 (organizer's figure, four days, combined with Japan Mobility Show Bizweek 2026)

2. Setup Day (October 12)

Readers of last year's report may remember this.

Last year we arrived late at Makuhari Messe and set an odd record by building our booth late at night in an empty hall.

This year we learned our lesson and finished setup on October 12, the day before the show.

We arrived early, unpacked, put up the panels, started the demo machines, and got the booth into show-ready condition.

Setup finished early this year

Behind the demos runs our own in-house GPU cluster.

Both MotionVox avatar generation and ANNNA REAL's real-time conversation are processed on this cluster.

That evening, after finishing setup, one of our team members posted this on LinkedIn.

We have finished setting up our CEATEC booth. Starting tomorrow (well, today), we will be exhibiting for four days with live AI avatar demos. Our team, and the GPU cluster working behind the scenes, look forward to welcoming you!

3. DAY 1 (October 13): Opening Day, 20 to 30 Percent International Visitors

Day 1 was cloudy. Registered attendance, according to the organizer, was 25,637 (Day 1 last year was 20,474).

As soon as the doors opened at 10:00, people started gathering at the booth.

At the front of the booth we played a video cycling through more than 1,000 avatars.

"There are this many?"

Many visitors stopped at that, and from there we moved naturally into the live demo of how a single script becomes a video.

What surprised us on Day 1 was the number of international visitors.

By our rough estimate, 20 to 30 percent of the people who came to the booth were given the explanation in English.

MotionVox can produce videos in 46 languages with the same avatar and the same voice. When we showed English-speaking visitors the English version of the demo, the conversation moved quickly.

On the other hand, our handouts were only in Japanese. We were asked "Do you have an English flyer?" many times, which we were grateful for, so on the evening of Day 1 we decided to print English handouts in a hurry.

4. DAY 2 (October 14): English Handouts, and Student Visitors

Day 2 was cloudy, with rain later. Registered attendance was 25,649 (Day 2 last year was 23,433).

In the morning we brought in the English handouts printed the night before. From this day on, explaining in English became even easier.

The change we felt on Day 2 was in who came. In addition to corporate visitors, we saw more students, people from research institutions, and other non-corporate visitors.

Students asked how the avatars are made and where the voices come from, questions about the mechanism itself, and those were enjoyable conversations for us too.

And this year, once again, we were asked:

"Does this avatar video use an external API?" "Which AI are you using?"

Just like last year, when we answered

"No, the avatar engine is developed in house,"

visitors were surprised, again and again.

Many visitors assume we are calling some AI service's API. In fact, we handle the whole pipeline ourselves:

Training data sourcing (safe data, with rights and permissions secured) ↓ Cleansing ↓ AI training on our own GPU cluster ↓ Building the inference infrastructure ↓ Delivering it as an application

We are deeply committed to developing our technology in house, with a team of specialists who have extensive experience and a track record in AI.

We were delighted that visitors could experience, first hand, what that commitment produces.

We come back to this in Chapter 9.

Across the venue, after public hours ended that day, a joint networking event was held with the exhibitors of Japan Mobility Show Bizweek 2026.

5. DAY 3 (October 15): The First Public Showing of ANNNA REAL

Day 3 was cloudy. Registered attendance was 28,397 (Day 3 last year was 24,601). By our own feel, the number of visitors at our booth was about 1.5 times that of Day 1.

On this day we unveiled a new service for the first time: ANNNA REAL, our real-time conversational AI human service.

Its tagline, in Japanese, is a play on words:

"Anna ni real. Kaiwa mo real." (That real. And the conversation is real too.)

At the booth, a visitor speaks to the avatar on screen, and it answers on the spot, with voice and facial expression.

"What is this booth about?" "What can MotionVox do?"

The demo answered questions like these in conversation, drawing on information about the venue.

ANNNA REAL is built on the MotionVox avatar generation engine, with the processing made real time. It keeps the realism of the facial expressions and lip movement, while adding live, in-person dialogue.

Visitors who saw ANNNA REAL asked things like:

"We would like to put this at our front desk." "We would like it to explain products in our store." "Can it guide people in multiple languages?"

Almost everyone was interested in the same thing: places where you cannot keep a person standing by.

According to the organizer, this was also the day when members of the Diet and senior officials from the Ministry of Economy, Trade and Industry and the Ministry of Internal Affairs and Communications visited the show.

6. DAY 4 (October 16): Final Day. Short-Handed Afternoons and Returning Visitors

The final day was the only sunny day of the four. Registered attendance was 32,690, the highest of the show (the final day last year was 30,376).

Our booth, too, was simply packed all day. By feel, about twice the number of visitors of Day 1.

From a little after 13:00, there were repeated stretches when even four of us explaining at once were not enough. To everyone we kept waiting, please accept our apologies.

And the happiest thing about the final day was how many visitors came back.

People who had visited the booth on Day 1, Day 2, or Day 3 came to see us again on the final day.

Some had taken the story back to their company, discussed it, and returned. Some had compared us with other booths and then said,

"We would like to hear it once more."

Some came back bringing a decision maker or a colleague with them.

With these returning visitors, the conversation very often turned into a formally scheduled business meeting right there, and we are truly grateful for that.

The fact that people thought "Let's go back one more time" is, to us, the best evaluation our four days of exhibiting could have received.

7. What We Exhibited (1): MotionVox

From here, let us introduce what we exhibited once more.

MotionVox® is a service that generates videos of a lifelike avatar speaking, simply from a script and your choice of avatar and voice. No filming, no appearing on camera, and no voice recording.

A year on from Expression Aware® v2.0, which we first showed at CEATEC 2025, the main advances are as follows.

  • Supported languages have grown from more than 30 to 46. You can generate multilingual videos in one go, with the same avatar and the same voice
  • PowerPoint files, selfie videos, and single images have been added as input material
  • Choose from more than 1,000 avatars, or create an original avatar from a prompt or a photo
  • Video creation now works by picking a template and filling in the content, so it takes shape even without video production skills
  • Emotes such as nods and surprise can be placed anywhere on the timeline

At the booth we demonstrated, live, how a video is made from a news-program-style template.

The feature that automatically generates a video of an avatar presenting a PowerPoint file also drew interest for training and manual use cases.

For details of the features, please see our preview article and the MotionVox website.

8. What We Exhibited (2): ANNNA REAL

ANNNA REAL is a real-time AI human service: speak to it, and a lifelike avatar answers on the spot. Ahead of the official launch, we gave it a preview showing at CEATEC 2026.

What it can do

  • Real-time dialogue. It responds on the spot to the question in front of it
  • Guidance tailored to a facility. Load it with exhibit content, product features, or how to use the facility, and it explains in response to each question
  • Multilingual communication. It can guide international visitors in their own languages
  • Avatar, expressions and gestures, and speaking style can all be set to match the location, from polite guidance to a more characterful manner

Where we expect it to be used

Trade shows and showrooms, airports, art and science museums, amusement parks and theme parks, stations and tourist facilities, and commercial facilities. The idea is to place a guide you can talk to wherever people gather.

Relationship to MotionVox

MotionVox is an application for creating and editing avatar videos. ANNNA REAL is a separate service built on the same engine and made real time.

A standalone configuration that runs without an internet connection is also available (in this configuration, the naturalness of speech may be reduced).

For details, please see the ANNNA REAL website.

9. Our Commitment to In-House Technology

The questions we mentioned in the Day 2 section,

"Does this use an external API?"

"Which AI are you using?"

came up almost every day again this year.

MotionVox's expression generation engine, Expression Aware®, and its voice expression technology, Voice Wrapper Technology®, were developed by Qualiteg and run on our own GPU cluster. ANNNA REAL likewise uses a real-time expression generation engine based on the MotionVox engine for its facial expressions, and our own AI digital human technology for generating the dialogue.

Our reason for insisting on in-house development has not changed since last year.

We want to build an environment in which Japanese companies and organizations can use AI with confidence.

  • The data we use to create avatars and voices comes only from performers with whom we have signed contracts and obtained the necessary permissions. We never scrape images or voices of people from the internet for training
  • Because the engine is our own,
    • We offer a domestic-server plan that completes all processing in Japan, without sending input data to servers overseas
    • We can also support on-premises configurations that run entirely inside the customer's environment

In last year's report we wrote that Japan must not become a mere "AI consumer nation." This year, too, many visitors told us they are rooting for AI technology that comes from Japan, and our thinking has not changed.

10. Summary: Four Days in Numbers, and Notes for Next Year

Here are the official visitor counts for the four days, side by side with last year's figures.

These are the numbers from the Daily News that the organizer (the CEATEC Secretariat) distributed to exhibitors.

DAY 1, Oct 13 (Tue)DAY 2, Oct 14 (Wed)DAY 3, Oct 15 (Thu)DAY 4, Oct 16 (Fri)Total
WeatherCloudyCloudy, then rainCloudySunny
Registered attendance 202625,63725,64928,39732,690112,373
Registered attendance 202520,47423,43324,60130,37698,884
Of which general visitors 202618,73120,55023,69728,02090,998
Of which general visitors 202515,29419,01320,70126,85281,867

Note that registered attendance includes press and exhibitors. The 2026 figures are combined with Japan Mobility Show Bizweek 2026.

Looking at general visitors alone, attendance was up about 11 percent on last year.

Across the venue, attendance grew 1.5 times from the first day to the last. At our booth the feel was twice Day 1, so our visitors grew faster than the venue as a whole over the four days.

Our four days in one sentence

"More visitors than last year, twice as many business meetings, and returning visitors who turned many of them into formal meetings."

That was our CEATEC 2026.

Notes for next year

For our own benefit next year, here is what we noticed.

  • Have English handouts ready from Day 1. International visitors were most numerous on the first day (we do not know why)
  • The afternoon of the final day is the peak. Add more staff from 13:00 onward
  • Returning visitors often led to (scheduled) business meetings
  • The next show, CEATEC 2027, is scheduled for Tuesday, October 19 to Friday, October 22, 2027 at Makuhari Messe (organizer's announcement)

Thank you

To everyone who stopped by our booth, to everyone who came back more than once, and to everyone who cheered us on through social media, thank you from the bottom of our hearts.

ANNNA REAL is being prepared for its official launch. Together with MotionVox, we welcome demo requests and inquiries at any time.

Thank you very much for reading to the end.

See you next time!

Memories of CEATEC 2026

(This year!?) We arrived right on time
Up to five of us welcomed visitors at the booth this year
Lunch boxes for the booth staff, pre-ordered with a different menu each day. Delicious
The view from the hotel rooms we booked for the team. Plenty of fine weather kept spirits high
Our "video headaches" board. Visitors' real concerns, made visible
Makuhari Messe has a high ceiling and an open feel
Champon noodles as the reward after a long day
Back at the hotel, a soak in the big bath, then a retrospective and improvement ideas while the circulation was still going
Demo improvements continued late into the night. The late-night snack was the engineer's classic, fresh-baked pizza
A beautiful sunrise. Another day, let's do our best
The CEATEC entrance
Where is Qualiteg? Hint, 3 x 3 = 9
CEATEC AWARD
A hall bustling with visitors

Sources and References

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